How We Generated   $2 Million+ of Pipeline Value in 4 Months

Kappler had invested in website development and was spending several thousand dollars a month in online advertising, but leads weren't materializing. Leadership at Kappler knew that the company had a strong reputation and value offering, but their marketing efforts weren't generating results. Something needed to change.


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In 2018, Kappler was a well-established international firm based in Germany with a 70+ year history of designing and manufacturing specialized furniture and dental cabinetry for dental offices around the world. With a well-established distribution network and a strong reputation, Kappler already commanded a respected portion of market share in the high-end segment of the dental office development industry. 

However, while Kappler cabinets and furniture became a staple in hundreds of new offices each year, the company’s interior design services were being under-utilized. This meant that Kappler was missing out on a significant portion of the value chain and loosing opportunities to competitors. While Kappler had invested in website development and was spending several thousand dollars a month in online advertising, leads weren’t materializing.

DON’T JUST TAKE OUR WORD FOR IT

"Lazarus Design Team did an amazing job improving our online visibility! Not only did they create a complete marketing strategy for our specific niche market, they also constantly come up with new ideas and stay on top of everything at all times. Thank you Lazarus for everything you do, we really love working with you!"

Julia Kappler

North American Director, Kappler

About Lazarus

At Lazarus we know that marketing is both art and science. We also know that marketing and technology are almost indistinguishable from each other today. Leveraging both tried-and-true and also cutting edge B2B Demand Generation strategies and tactics, we produce revenue growth for small to mid-sized companies.

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